Consumer Products Regional Strategic Market Plan

The Consumer Products Regional Strategic Market Plan provides a 10-year strategic view of the consumer products market, including common goals, near term strategies, and roles for each of the region’s participating energy efficiency program operators.

Beginning early in 2016, members of the Collaborative, including NEEA Regional Portfolio Advisory Committee (RPAC), utility program leads and planners, NEEA, state energy offices, and a few select market experts collaborated to develop the Plan. Andrew Grassell of Chelan PUD and Jeff Tripp of Puget Sound Energy co-chaired the plan development process to provide direction and leadership. 

The Collaborative appoved the Plan in late May, and we are currently working on implementation. Learn more about the group here​.

View a one-page version of the Plan.


Our customers choose and effectively deploy the most efficient, competitively priced consumer products.


As a result of our collaboration, we maximize cost effective, long-term energy efficiency opportunities, prevent conflicting overlap of roles and improve coordination throughout the NW.​

Goals and Strategies

The Plan’s goals and strategies fall into four areas of focus: Technology + Pace of Change, Consumer Centricity, Supply Chain, and Connectivity. Additional information on each strategy can be found below.

Technology + Pace of Change 
Goal 1: Accelerate market development and adoption of energy efficiency features in slowly evolving product categories, such as residential HVAC and water heating
Goal 2: Ensure rapidly evolving product categories, such as lighting, consumer electronics and controls, incorporate energy efficiency features, dominate market sales, and can be quickly identified and qualified for programs


  1. Establish regional priorities and ensure visible support for prioritized consumer products throughout the region - see the Establish Regional Priorities Community​
  2. Identify synergies and complementary approaches to align upstream and coordinate midstream and downstream interventions 
  3. Increase the speed of the processes that identify, test , qualify, and verify savings for rapidly evolving products​
Consumer Centricity 
Goal 3: Simplify the consumer journey for energy efficient products leading to increased market adoption of energy efficient products and customer satisfaction


  1. Leverage opportunities to influence critical points in the consumer journey through improved understanding of consumer needs and decision-making
  2.  Create and leverage regional communication resources to support local relationships, improve program marketing, and increase customer satisfaction - see the Regional Communication Resources Community
  3. Identify, explore and leverage key market partnerships to enhance the value proposition for EE products
Supply Chain
Goal 4: Leverage supply chain to increase throughput of energy efficient products


  1. Leverage key partnerships and influence EE Product availability in the market through improved understanding of key supply chain drivers and decision-making
  2.  Influence market actors to incorporate EE product features and functionality
Goal 5: Ensure advances in connected products deliver greater EE and DR control while improving customer comfort and convenience and maintaining grid security


  1. Define common connectivity interests, needs and priorities among diverse stakeholders - see the Connectivity Interests Community

To read how these focus areas were defined by the group, see


Please contact Jon Clark, Strategic Market Manager for Consumer Products at NEEA, with comments or questions at