Western Regional Utility Network (WRUN) utilities across the Northwest and California are working together to provide our retail and manufacturer partners a more collaborative approach to delivering energy efficiency programs, while increasing the uptake of energy efficient products in the retail market. Our utility retail programs include energy-efficient lighting, appliances, and new program initiatives that will increase energy savings in this expanded region, while creating additional demand for our partners. This cooperative effort will create value by:
•Offering easy-to-understand-and-use programs and communicating a clear and consistent message on programs and specifications
•Improving program delivery resulting in an enhanced consumer experience
•Creating strategic relationships with our retail partners that support development of programs to more diverse markets and encourage manufacturers to offer the most energy efficient products
•Driving customer demand for energy efficient products provided by our retail partners