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Regional Strategic Market Planning is a collaborative process among Northwest utilities, NEEA and other regional energy efficiency organizations. This site is the home for the Consumer Products Collaborative to share documents and discussion throughout the planning and implementation process.

Why a Regional Collaborative?
The purpose is to align the region on longer-term goals in specific markets, improve coordination in the region, and maximize cost-effective, long-term energy efficiency opportunities. In May 2016 the Collaborative completed the Regional Strategic Market Plan for Consumer Products. The regional plan provides a10+ year strategic view of the market, sets a shared vision and goals, and identifies key strategies and roles & responsibilities for NEEA, utilities and other regional energy efficiency organizations. The plan can be found at https://conduitnw.org/regionalstrategy.

New to the Consumer Products Regional Strategic Market Planning Steering Committee? Click on "Resources" to the left and then the "1- Regional Planning Process Orientation" folder. This folder contains some general information and overviews of the initiative.

The Steering Committee oversees and guides the implementation of the Plan. Steering Committee members include: 

  • David Murphy, BPA
  • Thad Roth, Energy Trust of Oregon
  • Todd Greenwell, Idaho Power
  • Jeff Mitchell, NEEA
  • Tina Jayaweera, NWPPC
  • Jeff Tripp, Puget Sound Energy
  • Victor Couto, Seattle City Light
  • Doug Dickson, Snohomish County PUD
  • Lis Saunders, Tacoma Power

In 2017, the Steering Committee prioritized heat pump water heaters (HPWHs) as the top regional product priority and set the following shared, regional goal: By 2023, 30% of all electric water heaters sold annually in the region are HPWH. It is believed this is the timeframe and market share that will be necessary to sustain manufacturer interest in the product and influence the national standard. Quarterly, the Steering Committee will review the region's progress towards the goal and identify what additional regional support or collaboration is needed.


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42 Members | Created on 12/4/2015
 

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Through implementation of the Consumer Products Regional Strategic Market Plan, the region has prioritized heat pump water heaters (HPWHs) as the top regional product priority and set the following shared, regional goal: By 2023, 30% of all electric water heaters sold annually in the region are HPWH.

Strategy a: Establish Regional Priorities

Strategy Planning & Implementation Group for the development of Strategy A: Establish regional priorities and ensure visible support for prioritized consumer products throughout the region.

The Northwest’s Regional Strategic Market Collaborative identified this as a top near-term strategy as part of the 2015 Consumer Products Regional Strategic Market Planning process.

This group page is a working site for the Strategy Group, where members share updates and deliverables. This group page is a working site for the Strategy Group, where members share updates and deliverables. Click here for Strategy a documents.

Strategy e: Regional Communication Resources

Strategy Planning & Implementation Group for the development of Strategy E: Create and leverage regional communication resources to support local relationships, improve program marketing, and increase customer satisfaction.

The Northwest’s Regional Strategic Market Collaborative identified this as a top near-term strategy as part of the 2015 Consumer Products Regional Strategic Market Planning process.

This group page is a working site for the Strategy Group, where members share updates and deliverables. Click here for Strategy e documents.

Strategy i: Connectivity Interests

Strategy Planning & Implementation Group for the development of Strategy I: Define common connectivity interests, needs and priorities among diverse stakeholders.

The Northwest’s Regional Strategic Market Collaborative identified this as a top near-term strategy as part of the 2015 Consumer Products Regional Strategic Market Planning process.

This group page is a working site for the Strategy Group, where members share updates and deliverables. This group page is a working site for the Strategy Group, where members share updates and deliverables. Click here for Strategy i documents.

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