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EFX19 Session: Tuning Your Marketing and Communications for Meaningful Engagement

Created 5/16/2019 by Carol Lindstrom
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Posted By: Carol Lindstrom 05/16/19 on 06:25 AM (Pacific Time)
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Carol Lindstrom on 05/16/19 on 06:25 AM (Pacific Time)

Understanding consumer perspectives, context and preferences is critical to creating effective outreach. This session explores strategies to drive program participation based on audience insights. It introduces the value of transcreation -- adapting a message from one language to another while maintaining its intent, style, tone and context -- to reach multicultural audiences. In this session, you’ll learn why marketing communications should start from understanding the audience, approaches for gathering customer insights, and tactics for applying customer insights to narrow your focus on the audience most likely to benefit from your program. And you’ll walk away with a better understanding of the role of culture and context in increasing diversity and inclusion. Strategy/Policy; Residential, Commercial


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Sector: Commercial, Residential
Function: Non-Function Specific
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