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Certificate of Excellence - DSM Program Management (Austin)

Created 12/11/2018 by Alexandra Verhein
Updated 12/11/2018 by Alexandra Verhein
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2/25/2019 1:00pm - 2/28/2019 4:30pm

Austin, Texas

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Level: No Level

Cost: Free

Credit: No Credits Offered

Registration Link: https://www.aesp.org/events/EventDetails.aspx?id=1167727&group=

A new cohort is starting now!

Courses 1-4 are completed online while courses 5 and 6 will be delivered in Austin, TX.*


Feb 25:  1pm - 5pm

Feb 26:  8am - 6pm

Feb 27:  8am - 5pm

Feb 28:  9am - 4:30pm 

Times are subject to change


Earn up to 2.4 CEUs for passing all 6 of these courses!

Course 5: DSM Program Cycle
 The demand-side management (DSM) program cycle is an iterative process, one that is tracked, measured, and improved over time. We will introduce this process to DSM program managers during this course, which will outline the origins, significance, and future implications of DSM, and the importance of economics in all aspects of the DSM program cycle. This course will also cover the first of the three DSM program cycle components, that of program planning and design.

By completing this course you will be able to:

  • Describe how a utility operates, and plans for DSM within their operations
  • Illustrate the economic rationale for DSM
  • Define cost effectiveness tests, and describe and discuss how to conduct a cost effectiveness analysis
  • Recall and describe the components of a DSM portfolio, including the key metrics used for program design, planning, and evaluation
  • Articulate the difference between technical, economic and achievable potential
  • Outline how a Program Theory Logic Model is constructed and used
  • Illustrate the relationships between market barriers, adoption and savings risk
  • Outline the objectives for undertaking market research
  • Identify the future implications for DSM program planning and design.

Course 6: DSM Program Cycle

DSM program managers can expect to learn about the remaining two components of the DSM program cycle, which includes implementation and evaluation. Although two very different components, DSM program managers will learn of the complex yet strategically significant relationship between the two.


By completing this course you will be able to:

  • Discuss the DSM program management job function
  • Describe common program implementation strategies and structures
  • Recall and discuss the importance of managing your customer's experience
  • Outline the growing importance of customer engagement, and identify key best practices
  • Define and describe the key types of marketing metrics and how they are used to measure effectiveness
  • Outline the components of EM&V, and identify what is measured
  • Define statistical uncertainty and its importance to EM&V
  • Describe why attribution is important to DSM programs
  • Outline the uses and value of impact, process, and market evaluations, and common methods for completing these evaluations

Capstone Project
The capstone project is a research initiative that directly reinforces the information learned in the trainings and requires individuals to work collaboratively to apply these skills to a real-world professional scenario. Individuals will be able to express and work on a project that aligns with their role, areas of interest, and the sector. It must be completed to receive the certificate.

For more information view our Certificate of Excellence Page

To clarify the intent of this educational program: this is an assessment-based certificate program that will provide the learning outcomes described in the certificate brochure and on AESP’s website. This is not a Certification program that requires ongoing fees or professional development hours to maintain; nor does it provide post-nominal letters or initials. If you have any questions please contact elearning@aesp.org. 

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Function: Evaluation, Implementation, Training

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