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GE GeoSpring Winter Promotion Update

Created 3/18/2016 by Hot Water Solutions
Updated 7/1/2016 by Hot Water Solutions
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Hot Water Solutions is extending the current $300 GE manufacturer markdown through the end of April to continue HPWH purchase momentum early in the year. To raise awareness of the promotion during March and April, Hot Water Solutions will launch a regional Google AdWords campaign featuring the promotion.

We strongly encourage you to raise awareness of the promotion with your electric customers directly as well. Promotion details through April 30, 2016 are as follows:

  • $300 markdown in Northwest GE retail supply chain
  • Applicable to GE GeoSpring Tier 2/3 units
  • Available through April 30, 2016 or while funds last
  • Find locations on geospring.com or geospring.com/pro*

Please let me know when and how you communicate this promotion to customers. It’s important for us to track utility marketing activity around this promotion so we can assist GE in anticipating stocking needs and identify which resources are most helpful to utility partners.

GE notified Hot Water Solutions of a shift in timing for their Every Door Direct Mail activity originally scheduled for March. This activity will now likely take place early to mid-summer. Utilities opted-in for the Q1 effort will automatically be included in the mid-summer activity. Utilities who had not opted-in will have another opportunity to do so prior to summer.


Those utilities who opted-in for the Q1 effort have been notified of this shift and provided with marketing options to execute an alternative activity raising awareness of the promotion in their territory.


Please let me know if you have any questions.


Jill Reynolds




* Locations determine pricing and participation individually; there may be variance in the region.


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Sector: Residential
Function: Implementation

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