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GE GeoSpring Promotion - Activity Opt-in

Created 7/18/2016 by Hot Water Solutions
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Hot Water Solutions is excited to bring you another opportunity to increase regional heat pump water heater sales through Every-Door-Direct-Mail (EDDM) in partnership with GE. Your promotion participation is a key driver of success; 92% of promotion sales occurred in areas with access to utility rebates during 2015. The EDDM is slated to be distributed in September, and be similar to the fall 2015 EDDM (see below). The EDDM will:

  • Demonstrate the benefits of owning a heat pump water heater
  • Highlight utility rebate availability
  • Include participating utility logos
  • Feature current GE GeoSpring markdown promotion at Lowe’s

GE is matching Hot Water Solutions funding for this EDDM. This round has a more limited reach than in past rounds and will likely need to accommodate a greater number of participants as the number of heat pump water heater programs has increased. To determine the EDDM distribution area, Hot Water Solutions and GE will use existing data to compile a list of select zip codes most likely to maximize return within participating utility territories.

Are you interested in participating? To opt-in, please email Jessica Atwater with your utility's logo and applicable heat pump water heater rebate amounts by July 28, 2016.

 

Please let Jill Reynolds know if you have any questions about this exciting opportunity at jreynolds@neea.org.

 

GE EDDM Example

 

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Sector: Residential
Function: Implementation
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Heat Pump Water Heater Collaboration

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